My name is Sarah, and I earn my health insurance by helping brands find meaning.
Especially when it’s not so obvious.
My skills translate organizational ambiguity into messaging clarity that holds up in the real world.
And I do it all from the wonderful city of Chicago, Illinois.
In 2012, armed with a strategic communication degree and a lifelong “way with words,” I started knocking on agency doors, expecting to climb the ladder like a millennial Peggy Olson.
The fantasy lasted about 10 minutes.
I found my professional groove in-house, partnering with marketers who value higher creative standards, sharper strategic thinking, and work that speaks for itself.
No matter where I work, these are a few of the things I do best👇🏼
Brand Voice + Narrative Refinement
Brands should speak and act from a place of truth. I start with a company’s goals, constraints, and contradictions to shape a voice and persona that resonates with real people and holds up over time. The result is clearer decision-making, fewer subjective debates, and a brand book that teams can actually use.
Messaging Frameworks + Campaign Concepting
A confident pitch earns busy people’s attention every time. I help brand marketing teams surface the Single Most Important Truth from ideation through execution for faster alignment, stronger briefs, and campaign ideas that survive executive scrutiny.
Creative Direction +
Thought Leadership
Does inspiring right-brained professionals to commit to the SMIT sounds like herding caffeinated ferrets to you? Good—that’s where I’m most effective. Subject-matter experts and creatives doing their best work together (in fewer revision cycles) is the outcome I live for.